Invitation_Webinar-Pricing workshop_v3

Webinar: How Cybersecurity Founders Should Think About Pricing and Metrics

As cybersecurity startups mature, the funding journey evolves - from selling a powerful vision to backing it up with performance. In this session, we’ll break down how cybersecurity founders can navigate this shift, moving from early-stage storytelling to the financial discipline investors expect as a startup scales. 

We'll explore key metrics that signal healthy pricing strategies and sustainable growth, including:

• ARR growth
• Net Dollar Retention
• Burn multiples
• Additional performance indicators

Founders will gain a clearer understanding of how to use these KPIs to:

• Effectively manage their business
• Strengthen investor confidence from Series A through Series C and beyond

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Jim Hyman

YL Ventures Go-to-Market Advisor, supporting early-stage portfolio companies in shaping and executing their GTM strategies.


Jim is a cybersecurity executive with over 30 years of experience leading enterprise software and cyber companies.

He most recently served as CEO of Ordr, a cybersecurity firm focused on healthcare, and previously as COO of Synack.

Jim has held senior roles at leading security companies including Trusteer (acquired by IBM), Zscaler (IPO 2018), and IronPort Systems (acquired by Cisco). His expertise spans go-to-market strategy, revenue growth, strategic alliances, and global operations.

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